Ch. 9 Review

In this chapter, general guidelines for presenting research in order to achieve your goal.
If you want to use facts and figures in order to present a logos centered argument, it is often useful to use primary research in your work.  Primary research is straight from the source; it has not been diluted by passing through other publications.  These sources are more valid than other sources and give your argument more power, making it more compelling.
To use these sources correctly and effectively, you must first plan out your argument.  The method you use to present your findings.  If you have done the primary research yourself, and correctly,  you have much more flexibility in this aspect.  My favorites type of research is a survey.  Getting a good sample of perspective customers can be difficult, but if found, can be extremely useful.  The questions need to be thought through carefully and presented in a specific order and manner, but if done right, powerful information can be obtained.  This can be used to further the goals of your organization.