Ch. 11 Review

Graphic elements can greatly enhance a memo, report, or other compositions.  They also enhance oral presentations by giving the audience something to focus on as the speaker is addressing them.  The effects can direct their attention with lines, directional photos, and other visual aspects.  Shapes and numbers can make things appear more interesting.  For example, when I am reading a long report, and suddenly I see a large pyramid that has labels indicating its important sections, there is almost a glee that enters my mind when I examine it.  The thought, "oh goodie!" can almost be recognized.  When we can create  that level of interest in the minds of our readers, they will be more likely to pay attention and respond to our work.  In addition, by displaying an attractive front, we will appear more professional and desirable, making it more likely that we will be able to work effectively with our readers.